Succulents on Stamps: Gasteria nitida var. armstrongii, South Africa, 1990

Stamp Details – Country: South Africa; Series: Definitive Succulents; Issued on: 1990, March 1; Denomination: 21c; Description: Gasteria armstrongii, synonym of…


Release Date: 23 February 2021

Issue City: Bloomfield, Indiana 47424


Issue: Garden Beauty Stamps
Item Number: 683100
Denomination & Type of Issue: First-Class Mail Forever
Format: Double-sided Booklet of 20 (10 designs)
Series: N/A
Issue Date & City: February 23, 2021, Bloomfield, IN 47424
Art Director: Ethel Kessler, Bethesda, MD
Designer: Ethel Kessler, Bethesda, MD
Existing Photos: Allen Rokach, Rokach Photography
Modeler: Sandra Lane/Michelle Finn
Manufacturing Process: Offset
Printer: Banknote Corporation of America
Press Type: Alprinta 74
Stamps per Booklet: 20
Print Quantity: 600,000,000 stamps
Paper Type: Phosphor Tagged Paper, Block Tag
Adhesive Type: Pressure-sensitive
Stamp Orientation: Horizontal
Image Area (w x h): 1.05 x 0.77 in./26.670 x 19.558 mm
Stamp Size (w x h): 1.19 x 0.91 in./20.226 x 23.114 mm
Full Booklet Size (w x h): 2.375 x 5.743 in./60.325 x 145.872 mm
Colors: Cyan, Magenta, Yellow, Black
Plate Size: 800 stamps per revolution
Plate Number: “B” followed by four (4) single digits
Marginal Markings: Header: GARDEN BEAUTY • Twenty First-Class Forever Stamps • USPS logo • Barcode • Plate number in peel strip area • ©2020 USPS in peel strip area • Promotional text in peel strip area

Digital Color and Pictorial Postmarks

On February 23, 2021, in Bloomfield, IN, the United States Postal Service® will issue the Garden Beauty stamps (Forever® priced at the First-Class Mail® rate) in 10 designs, in a pressure-sensitive adhesive (PSA) booklet of 20 stamps (Item 683100). These stamps will go on sale nationwide February 23, 2021, and must not be sold or canceled before the first-day-of-issue.

Garden Beauty stamps celebrate America‘s love of flowers and gardens with 10 new stamp designs in a booklet of 20. Each stamp features a close-up photograph of one of the following flowers:

  • A pink flowering dogwood
  • A rose-pink and white tulip
  • An Allium or ornamental onion
  • A pink and white Asiatic lily
  • A magenta dahlia
  • A yellow and pink American lotus
  • A pink moth orchid with mottled petals
  • A pink and white sacred lotus
  • An orange and yellow tulip and
  • A yellow moth orchid with a pink center.

Art director Ethel Kessler designed the stamps with existing photographs by Allen Rokach.

No automatic distribution.

How to Order the First-Day-of-Issue Postmark:
Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Garden Beauty Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by June 23, 2021.

— Stamp Services, Marketing, 1-14-21

Garden Beauty Stamps Are Blooming

WASHINGTON, DC — The U.S. Postal Service announced today the Garden Beauty Forever stamps are available for purchase. The stamps are being sold at Post Office locations nationwide and online at

These stamps celebrate America's love of flowers and gardens with 10 new stamp designs in a booklet of 20. The stamps include a pink flowering dogwood a rose-pink and white tulip an allium, or ornamental onion a pink and white Asiatic lily a magenta dahlia a yellow and pink American lotus a pink moth orchid with mottled petals a pink and white sacred lotus an orange and yellow tulip and a yellow moth orchid with a pink center.

Art director Ethel Kessler designed the stamps and photographer Allen Rokach took the photos that grace the stamps. В

A pictorial postmark of the designated first-day-of-issue city, Bloomfield, IN, is available at

Postal Products

Customers may purchase stamps and other philatelic products through the Postal Store at, by calling 800-STAMP24 (800-782-6724), by mail through USA Philatelic, or at Post Office locations nationwide.

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.

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